business iron

business

How To Setup A Home Business Online

Posted on June 4, 2019 in Uncategorized

It can be overwhelming when you start a home business online. There’s the fear that you might get bogged down with techie problems that seem impossible to understand. Or you might think that you’re too old, too young or too unskilled for the online business world. But with the right mindset and direction, you can do it. There are the 5 steps every online entrepreneur takes when starting a home business online.

1. Determine What You’re Going To Sell

The beauty of a home business online is that you can choose from a wide range of products and services to sell. The most important thing is to get involved with a product or service that you actually like or have an interest in. You don’t even need to have your own products. There are thousands of ready-made products and services that you can sell as an affiliate and earn commissions on every sale you make.

2. Develop A Website

Don’t worry if you have absolutely no technical expertise. There are plenty of online step-by-step video tutorials that teach you how to build a basic home business website. Or if you feel it will be too much for you then you can outsource any technical jobs to freelancers who can do it for you. Check out websites like Elance and UpWork.

3. Get Some Content On Your Website

Your pages, posts and articles need to say more than “buy my products”. Your content needs to contain information that your website visitors will find useful. Don’t just use written text. Use video clips, illustrations, photos, infographics, podcasts – anything that will keep your audience interested so that will want to come back for more.

4. Drive Traffic To Your Website

When you start a home business online your website is just one of the millions of other websites on the internet. So you have to get visitors to your website. There are a number of ways you can do this. Simply by regularly updating your website with useful content will help your website to get noticed by the search engines so that they direct traffic to you. Also, share your new content on social media. If you have some available funds, you can pay to boost that content to your target audience. Aim to have a good blend of both free and paid traffic strategies.

5. Develop A Database Of Prospective Customers

Put an email capture form on the home page of your website so that you can send emails to prospects about your products or services. It’s not likely that a person who visits your website for the first time will buy from you there and then. People need assurance that your online business is genuine and that you provide real value. This is done by building a relationship with them via email. To get someone’s email address you need to offer something of value for free in exchange. This could be a simple e-book, survey or video course.

Put Your Terrestrial Business Online – Double Turnover, Triple Profits

Posted on June 2, 2019 in Uncategorized

Put Your Business Online

If you have your own terrestrial business and you would like to expand, creating a ‘branch’ of the business online has many advantages:

  • New premises are unnecessary.
  • You get access to a world-wide market.
  • Your costs are lower.
  • Your opening hours become 24/7/52.
  • You can use affiliates to increase your sales.
  • You can add Drop Shipping or Affiliate goods to your site.

Disadvantages:

There are disadvantages to putting your business online as well. These include:

  • Opening yourself up to bigger levels of competition.
  • Your learning curve in terms of online technology, marketing etc is going to be very steep.
  • You will have to learn to work in two modes – online and terrestrial.

Who Wants to Go Online?

Business Owners Who Might Want to Take Their Own Online Business Include

  • Those who want to expand, but are short of capital
  • People who want to experiment with a range of new products, services and ways of doing business.
  • Owners who are keen to reach a much more varied customer base.
  • Owners who want to increase the return from their current investment in time, effort and learning.

What you have to Consider

  • Will the online business be the same as the terrestrial one?
  • Can you make enough profit for it to be worth your while?
  • Will you do it yourself or pay someone else to?
  • Is there a market for your products/ services online?
  • What price do similar products/services fetch online?
  • Can your suppliers cope with any potential increase in demand?
  • How will the online process work?
  • What sort of payment system and/or shopping cart and will you put on your site.
  • How will you market your site?
  • Is the quality of your products / services high enough?

How Will You Bring Your Customers to the Site and Keep Them Coming Back

Online Marketing will be where you have to put the most effort for your internet business.

Considerations:

Some of the things you can use to make sure your online business is successful are:

  • Search Engine Optimisation (SEO) or getting customers to your site for nothing.
  • E-mail Marketing.
  • Audio / video Seminars.
  • Sales (squeeze) pages.
  • Using Social Media including blogs.
  • Building links.

These are just a few of the areas you might have to work on when building your online business. Even if you can afford to outsource from the beginning, it is vital you have helped to design the Marketing plan and are able to detail it to others who may be working with you.

Setting Up the Website and/or Blog

You have a choice of designing your website from scratch, using a service provider’s templates or getting a professional to do it for you.

Whatever you decide to do, don’t be afraid. Like anything else in life, the secret to getting things done is to plan well, act and review your results so you can change what you are doing if you need to.

Good luck with your new business

Onwards and upwards.

[Top]

Promote Your Business Online With Techniques That Will Boost Your Sales and Profits

Posted on May 31, 2019 in Uncategorized

If you own or manage a small business, what do YOU do to promote your business online with a focus on using the internet to generate sales or sales enquiries?

When I ask this question to business owners and managers, the most common answer I get is “we have a website”. Perhaps your answer to the question is similar.

So how much does your website contribute to your sales? What else do you do to promote your business online with success?

In the past, simply having a website was the perceived pinnacle of modern business marketing. Not anymore. The internet offers a massive world of opportunity for your business, and if you aren’t maximizing the opportunity then you are losing a fortune in lost profits. But YOU have to MAKE it happen – if you develop the know-how then you can promote your business online with techniques that will skyrocket your business opportunities.

Here are four very practical ways to promote your business online with techniques that will have a hugely positive impact on your business sales and profits.

ARTICLE MARKETING is a great way to establish your business credibility on the internet, and it’s a FREE way to promote your business online with great potential to make lots of profit.

How does article marketing it work? Well you already have expert knowledge in your own area of business, and people use the internet to search for information about things they need or want. So you write an informative article about something related to your business, and when someone reads your article because it relates to their problem or need then you direct them to your website to “find out more”. Online article marketing can be massively successful.

The second way to promote your business online with effectiveness is SEARCH ENGINE OPTIMIZATION(SEO), which is another way to get free visitors to your website.

So what is SEO? It is the process of getting your website ready to be listed well in search engines. Several factors are involved in making a site search engine friendly including the design and content of the site, Meta tags and Link Popularity.

SEO has been around since the inception of search engines, and can be an effective way to promote your business online with good results for those who succeed in getting listed high in the search engines.

The third way to promote your business online with great potential returns is PAY PER CLICK Advertising (PPC). Pay per click enables you to reach people instantly who have a direct interest in what you are offering, in a way that was never possible before.

Imagine advertising in a magazine where you only pay for the people who actually read your advert. Well that’s how PPC works, you only pay for those people who actually read your advertisement, and you are able to measure exactly the effectiveness of your PPC advertising. So if you pay $10 per day in PPC advertising, and you earn $20 per day profits, then that sounds like a good business proposition.

PPC advertising has the potential to generate huge profits for your business.

The fourth very practical way is to promote your business online with EMAIL MARKETING. I am astonished at how many businesses neglect this easiest way to keep in touch with customers and potential customers on a regular basis.

I am NOT talking about spam emails, you need to get people’s permission and build an opt-in list. There are different ways to do this, and it enables you to send valuable information, promotions, reviews etc – it is such an easy way to promote your business online with email opt-in lists.

If you are running your own small business then you have my utmost admiration for having the courage to be an entrepreneur. I fully understand the challenge you face in balancing your time, resources and money when it comes to marketing your business.

This article gives some ideas based on what works in practice – as opposed to theory. To try and implement all four techniques at once is not what I recommend, better to learn and perfect one technique at a time. That is likely to be much more achievable for a small business, and much more successful.

[Top]