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Marketing a Business Online

Posted on June 5, 2019 in Uncategorized

Marketing a business online can be hard work if you are starting from scratch. In addition, if you have no previous experience, it’s a problem knowing just how and where to start. And if you have virtually no Internet skills at all, where do you start?

I want to turn this on it’s head although it may not provide the answer for everybody, but sometimes it’s better to put the cart before the horse!

My attitude is this. Why make life any more difficult than it already is? If you have no particular business in mind, the answer is to find a business that comes with a marketing ‘system’ built-in. Unless you are dedicated to a particular product, say one of your own, then you’ll be looking for a business anyway and there are some very good ethical Internet ‘businesses in a box’ that you can buy into.

A critical factor for most of us is how much can we make and how long will it take before our endeavours bear fruit

Are You Prepared To Invest Sufficient Time And Money?
Most people are not prepared to invest enough financially to ensure the best value for money. The old saying that you get what you pay for is especially true when it comes to the Internet. Marketing an incomplete online business can be massively time consuming and frustrating.

If you are serious about an online business, don’t just jump into the first thing that attracts you and also consider a few of the basics below.

  • How much time do you have available to put into your business? If you are not prepared to spend the equivalent of at least 2 to 3 days a week to begin with, I would say you are wasting your time and not really serious.
  • If you have funds available, get a professional to build your website or at least make sure that everything functions correctly, especially if it involves e-commerce which it probably will
  • Will you have an advertising budget? Advertising can attract interest quickly with good keyword optimised pay per click campaign on Google for example. And if you do it right you can keep your costs low but it is very easy to lose your shirt if you get it wrong, so be careful
  • Ideally you should be writing articles several times a week and posting to the big directories and e-zines.
  • You should create a blog, several in fact, along with audio and video and other web 2 stuff

For all but the most experienced and already successful there is a learning curve, perhaps several and there will also be the odd investment to make. There are some fabulous must have ‘tools’ and ‘services’. The best can be quite expensive but worth their weight in gold because they will save you masses of time and produce results that could never be achieved if done ‘by hand’

Attitude Is Everything
There are other issues we could add to the mix but there is one major factor that must be mentioned and that is your attitude.

Unless you are relentless in your efforts, above all else, you will likely fail in your business. Even with a well put together marketing strategy and a great product, there is no guarantee of success, but if you keep going, success will almost certainly follow.

The Internet is vast and each day more and more people are trying their hand at making their fortune online and this means more competition but the majority, perhaps as many as 90%, give up.

There are no quick fixes and longevity and perseverance is the key. You must keep going and keep studying and testing different marketing methods. Marketing is what will make or break your business

With even the best of the genuine Internet businesses, nothing is guaranteed but the rewards can be quite astounding when you persevere.

So Back To Marketing A Business Online
If you are about to market something of your own you will need to study everything you can find that relates to Internet marketing. The danger here is in becoming a perpetual student and never actually applying what you learn.

Marketing is the corner stone of any online business. It will eventually occupy up to 90% of your work activity, once your website (your shop front) is up and running.

The secret of marketing any online business is to become an expert marketer and this must be your goal. All online entrepreneurs rely on many different marketing methods and methods are evolving and changing constantly but the fundamentals remain the same. You must get targeted traffic (visitors) to your site and convert those visitors into your customers. Otherwise, no sales and so no business

But the beauty of it is that this work should eventually only occupy a few hours of your day on average and that’s when you start to live a very different lifestyle, one where you make the choices 

A New Breed Of Online Entrepreneurs
There is a new breed of online entrepreneurs who are making a more than an excellent living with only one sale a month. Many, who try a bit harder, are making really big profits and 90% of their effort is automated

To be like them and live their lifestyle, you need to have an online business that includes the following

  • Top quality, high commission products ($2000 and above)
  • It pays you first
  • Not dependent on building several levels of down-line (as in multi level marketing)
  • Has a built in marketing system that just needs personalizing by you
  • No products that you personally have to handle
  • Does not require face to face or even telephone contact with buyers

 
Top Tier, Get Paid Today
A top tier, get paid today business in a box system, has to be the first choice for anyone serious about making a great living online today.

So why waste your time marketing an online business that keeps you in front of your computer for hours and hours a day with only meager rewards for all your efforts?

I’m sure you agree that you and your family deserve something much better.

How To Setup A Home Business Online

Posted on June 4, 2019 in Uncategorized

It can be overwhelming when you start a home business online. There’s the fear that you might get bogged down with techie problems that seem impossible to understand. Or you might think that you’re too old, too young or too unskilled for the online business world. But with the right mindset and direction, you can do it. There are the 5 steps every online entrepreneur takes when starting a home business online.

1. Determine What You’re Going To Sell

The beauty of a home business online is that you can choose from a wide range of products and services to sell. The most important thing is to get involved with a product or service that you actually like or have an interest in. You don’t even need to have your own products. There are thousands of ready-made products and services that you can sell as an affiliate and earn commissions on every sale you make.

2. Develop A Website

Don’t worry if you have absolutely no technical expertise. There are plenty of online step-by-step video tutorials that teach you how to build a basic home business website. Or if you feel it will be too much for you then you can outsource any technical jobs to freelancers who can do it for you. Check out websites like Elance and UpWork.

3. Get Some Content On Your Website

Your pages, posts and articles need to say more than “buy my products”. Your content needs to contain information that your website visitors will find useful. Don’t just use written text. Use video clips, illustrations, photos, infographics, podcasts – anything that will keep your audience interested so that will want to come back for more.

4. Drive Traffic To Your Website

When you start a home business online your website is just one of the millions of other websites on the internet. So you have to get visitors to your website. There are a number of ways you can do this. Simply by regularly updating your website with useful content will help your website to get noticed by the search engines so that they direct traffic to you. Also, share your new content on social media. If you have some available funds, you can pay to boost that content to your target audience. Aim to have a good blend of both free and paid traffic strategies.

5. Develop A Database Of Prospective Customers

Put an email capture form on the home page of your website so that you can send emails to prospects about your products or services. It’s not likely that a person who visits your website for the first time will buy from you there and then. People need assurance that your online business is genuine and that you provide real value. This is done by building a relationship with them via email. To get someone’s email address you need to offer something of value for free in exchange. This could be a simple e-book, survey or video course.

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Put Your Terrestrial Business Online – Double Turnover, Triple Profits

Posted on June 2, 2019 in Uncategorized

Put Your Business Online

If you have your own terrestrial business and you would like to expand, creating a ‘branch’ of the business online has many advantages:

  • New premises are unnecessary.
  • You get access to a world-wide market.
  • Your costs are lower.
  • Your opening hours become 24/7/52.
  • You can use affiliates to increase your sales.
  • You can add Drop Shipping or Affiliate goods to your site.

Disadvantages:

There are disadvantages to putting your business online as well. These include:

  • Opening yourself up to bigger levels of competition.
  • Your learning curve in terms of online technology, marketing etc is going to be very steep.
  • You will have to learn to work in two modes – online and terrestrial.

Who Wants to Go Online?

Business Owners Who Might Want to Take Their Own Online Business Include

  • Those who want to expand, but are short of capital
  • People who want to experiment with a range of new products, services and ways of doing business.
  • Owners who are keen to reach a much more varied customer base.
  • Owners who want to increase the return from their current investment in time, effort and learning.

What you have to Consider

  • Will the online business be the same as the terrestrial one?
  • Can you make enough profit for it to be worth your while?
  • Will you do it yourself or pay someone else to?
  • Is there a market for your products/ services online?
  • What price do similar products/services fetch online?
  • Can your suppliers cope with any potential increase in demand?
  • How will the online process work?
  • What sort of payment system and/or shopping cart and will you put on your site.
  • How will you market your site?
  • Is the quality of your products / services high enough?

How Will You Bring Your Customers to the Site and Keep Them Coming Back

Online Marketing will be where you have to put the most effort for your internet business.

Considerations:

Some of the things you can use to make sure your online business is successful are:

  • Search Engine Optimisation (SEO) or getting customers to your site for nothing.
  • E-mail Marketing.
  • Audio / video Seminars.
  • Sales (squeeze) pages.
  • Using Social Media including blogs.
  • Building links.

These are just a few of the areas you might have to work on when building your online business. Even if you can afford to outsource from the beginning, it is vital you have helped to design the Marketing plan and are able to detail it to others who may be working with you.

Setting Up the Website and/or Blog

You have a choice of designing your website from scratch, using a service provider’s templates or getting a professional to do it for you.

Whatever you decide to do, don’t be afraid. Like anything else in life, the secret to getting things done is to plan well, act and review your results so you can change what you are doing if you need to.

Good luck with your new business

Onwards and upwards.

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