If you own or manage a small business, what do YOU do to promote your business online with a focus on using the internet to generate sales or sales enquiries?
When I ask this question to business owners and managers, the most common answer I get is “we have a website”. Perhaps your answer to the question is similar.
So how much does your website contribute to your sales? What else do you do to promote your business online with success?
In the past, simply having a website was the perceived pinnacle of modern business marketing. Not anymore. The internet offers a massive world of opportunity for your business, and if you aren’t maximizing the opportunity then you are losing a fortune in lost profits. But YOU have to MAKE it happen – if you develop the know-how then you can promote your business online with techniques that will skyrocket your business opportunities.
Here are four very practical ways to promote your business online with techniques that will have a hugely positive impact on your business sales and profits.
ARTICLE MARKETING is a great way to establish your business credibility on the internet, and it’s a FREE way to promote your business online with great potential to make lots of profit.
How does article marketing it work? Well you already have expert knowledge in your own area of business, and people use the internet to search for information about things they need or want. So you write an informative article about something related to your business, and when someone reads your article because it relates to their problem or need then you direct them to your website to “find out more”. Online article marketing can be massively successful.
The second way to promote your business online with effectiveness is SEARCH ENGINE OPTIMIZATION(SEO), which is another way to get free visitors to your website.
So what is SEO? It is the process of getting your website ready to be listed well in search engines. Several factors are involved in making a site search engine friendly including the design and content of the site, Meta tags and Link Popularity.
SEO has been around since the inception of search engines, and can be an effective way to promote your business online with good results for those who succeed in getting listed high in the search engines.
The third way to promote your business online with great potential returns is PAY PER CLICK Advertising (PPC). Pay per click enables you to reach people instantly who have a direct interest in what you are offering, in a way that was never possible before.
Imagine advertising in a magazine where you only pay for the people who actually read your advert. Well that’s how PPC works, you only pay for those people who actually read your advertisement, and you are able to measure exactly the effectiveness of your PPC advertising. So if you pay $10 per day in PPC advertising, and you earn $20 per day profits, then that sounds like a good business proposition.
PPC advertising has the potential to generate huge profits for your business.
The fourth very practical way is to promote your business online with EMAIL MARKETING. I am astonished at how many businesses neglect this easiest way to keep in touch with customers and potential customers on a regular basis.
I am NOT talking about spam emails, you need to get people’s permission and build an opt-in list. There are different ways to do this, and it enables you to send valuable information, promotions, reviews etc – it is such an easy way to promote your business online with email opt-in lists.
If you are running your own small business then you have my utmost admiration for having the courage to be an entrepreneur. I fully understand the challenge you face in balancing your time, resources and money when it comes to marketing your business.
This article gives some ideas based on what works in practice – as opposed to theory. To try and implement all four techniques at once is not what I recommend, better to learn and perfect one technique at a time. That is likely to be much more achievable for a small business, and much more successful.